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Wednesday, July 8, 2026

Marketing God: What Separation Wrought in the Church

 

"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof"
 The first part of the first amendment of the Constitution, written at a time when a state-proclaimed and -authorized religion was the order of the day and citizens could be prosecuted for practicing any other. Look carefully. It was not designed to protect the state from religion, but religion from the state.

And when the First Amendment put up the wall between church and state, something else happened. Religion became a new marketplace. New faith systems, and splinters from those faith systems, sprung up from disgruntled and fractionalized believers, creating a landscape of hundreds - literally hundreds - of different denominations. In the process, they made themselves compete for believers in a way not much different from the way competing advertisements praise their laundry soaps or SUVs. 

A cynic might shake their head and muse that, of course their mandate is to preach the gospel to all the world - they need to fill their pews and increase the target pool, though that is not likely to be their main motive. After all, the command to preach is part of the gospel and assuming it wasn't one of those add-ons that are uprooted from time to time, needs to be taken seriously from a viewpoint beyond marketing. However...however....

The result of abolishment of a national religion cannot be denied. We have churches that unabashedly appeal to those who demand entertainment and an uplifting, but often shallow, Sunday morning experience. We have religions based on doctrine or atmosphere rather than an experience of God. We have parishioners who stay in a church only so long as they are not challenged or offended, then readily migrate to the next one. We have every kind of worship practice from rock bands and strobe lights to snake charmers and Bible thumpers. 

It's hard to look at the total landscape of divisive faith flavors and not wonder what in the world this has to do with the Jesus they (or at least some of them) claim to follow, the Jesus of the sermon on the mount, the Jesus who had no church building, or anywhere to lay His head, and apparently needed none to effectively follow His Father. 

image: religious freedom/Old Life

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